"The will to win is worthless if you don't have the will to prepare." - Thane Yost

Your history of producing revenue & profit combined with the professionalism of your record keeping.

Your likelihood to grow your business in the future and at what rate.

How dependent your business is on any one employee, customer, or supplier.

Whether your business is a cash suck or cash spigot.

The proportion and quality of automatic, annuity-based revenue you collect each month.

How differentiated your business is form competitors in your industry.

The likelihood that your customers will repurchase and also refer you.

How your business would perform if you were unexpectedly unable to work for a period of three months.